LG LW5700 CINEMA “Flicker Free” 3D TV

The first generation of 3D TVs released in 2010 display “flicker” alternating images, one for the left and one for the right eye.  Together will synchronized active shutter glasses, the viewer sees a 3D picture.  The flicker of the picture happens so quickly that viewers generally don’t see the picture flickering.

But now LG Electronics has announced the Korean release of its new CINEMA 3D TV, which boasts the first third-party endorsed “flicker free” certification and uses a technology similar to that in a 3D movie theatre.

CINEMA 3D TV’s 3D viewing experience begins with its Film Patterned Retarder (FPR) technology, which optimizes the separation of images for the left and right eye. Those images are then matched up with CINEMA 3D glasses specially designed to receive each image, promising a very smooth 3D picture.

The resulting picture has earned CINEMA 3D TV “flicker free” certification from Intertek and TÜV, two certification agencies based in Europe, making it the world’s first 3D TV to receive the designation. Thanks to the smooth picture, the Cinema 3D TV promises to practically eliminate the feelings of dizziness or eye fatigue that could occur with previous 3D TVs, meaning viewers can enjoy 3D content for longer and in greater comfort.

The Cinema 3D TV also comes with comfortable and inexpensive 3D glasses. Tipping the scales at just 16 grams, the glasses have no electrical parts, so they are free of electromagnetic waves and never need to be recharged. And because the CINEMA 3D TV’s glasses don’t need to be synced or shuttered, they ensure CINEMA 3D stays entirely free of onscreen flicker.

Further ramping up the picture quality is LG’s 3D Light Boost, a thin film covering the CINEMA 3D TV’s screen that ensures 3D images are shown at full brightness. By counteracting any dimness that can sometimes occur with 3D content, 3D Light Boost creates brighter, clearer images for a superior 3D viewing experience.

Thanks to its wider viewing angle, CINEMA 3D TV is ideal for watching 3D with big groups of friends or family, while sitting or lying down in practically any spot in front of the TV.

Besides superb picture quality in 2D and 3D, CINEMA 3D TV boasts all the advantages of LG’s Smart TV technology. With its simple Home Dashboard and Magic Motion Remote Control, LG CINEMA 3D TV makes it easy to access a full array of premium content via top global providers, the best in locally sourced shows, and the growing range of LG Apps designed specifically for use on its Smart TVs.

Following its Korean release, the LW5700 will be released worldwide in March.

For more info, please visit www.lge.com.