LG Promises to be First to Bring 4K OLED TVs to Market (CES 2015)

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LG EF9500 (Custom)

In 2014, LG became the world’s first TV manufacturer to debut 4K OLED TVs. The company also brought to market the most affordable 1080p OLED TVs to date – under $4,000. Now, at the upcoming CES in Las Vegas (starting tomorrow), LG will show its expanded OLED TV lineup which includes seven brand new 4K OLED TVs. These models will come in flexible, curved and flat formats and span 55, 65 and 77 inches.

All of LG’s 2015 4K OLED TVs utilize the company’s proprietary WRGB technology. This pixel structure adds a white sub pixel, which allows for expanded, life-like colours. These TVs incorporate features that ensure images are rendered with perfect blacks and perfect colours, and an infinite contrast ratio. LG’s Optimized True Colour technology regulates colour stability regardless of variations in brightness and delivers a superb viewing experience with more natural, comfortable colours. With a maximum response time of 0.001ms, LG’s OLED TVs are more than 1,000 times faster than conventional LCD flat panel TVs. LG OLED TVs assure that even viewers sitting off-axis will enjoy exceptional picture quality at wide viewing angles, unlike most LCD TVs, which suffer from colour washout and lower contrast.

LG’s Art Slim design philosophy takes LG’s beautiful TV design into a bold direction with a focus on creating the slimmest TV possible while keeping the overall aesthetic simple and minimal. The transparent stand makes the TV appear as though it is floating and maximizes the immersive viewing experience by reducing visual clutter around the screen. The attention to detail is meticulous — even the back cover is free of any fasteners or holes for a smooth finish. And while a curved TV may look like a work of art, LG also has a flat TV design for those looking for simplicity and unobtrusiveness.LG EG9600_1 (Custom)

Complementing their unparalleled picture and design, 2015 LG OLED TVs feature advanced sound with technology developed in partnership with audio expert Harman/Kardon, guaranteeing that the flawless picture quality is deservingly complemented with deep, rich sound. The 4.2 channel speaker setup is balanced and enhanced with LG’s ULTRA Surround System to deliver a powerful yet refined audio experience.

All of LG’s 2015 4K OLED TVs feature webOS 2.0, the latest version of LG’s proprietary smart TV platform. LG’s webOS 2.0 delivers a simpler, easier and more intuitive experience with an enhanced user interface and a raft of impressive features. The platform takes simplicity and convenience to a whole new level with reduced boot time and also allows users to optimize menus on the Launcher Bar making it easier than ever to add and delete favorite items.

At CES 2015, LG’s OLED TV leadership is being recognized by the Consumer Electronics Association with 2015 CES Innovation Awards for LG’s 77-inch Flexible 4K OLED TV (Model 77EG9900), 65-inch Floating Art Slim CURVED 4K OLED TV (Model 65EG9600) and 55-inch Floating Art Slim Flat 4K OLED TV (Model 55EF9500).

We can’t wait to see them with our own eyes! Pricing and availability will be posted here when it becomes available.LG EF9800-A_1 (Custom)LG EF9500-A_1 (Custom)