LG Electronics Expands OLED Flat 4K TV Category



LG Electronics has announced pricing and availability of an expanded line of OLED 4K flat panel television in 2015.

The introduction of the EF9500 OLED 4K TV series marks a significant milestone in the expansion of the LG OLED TV portfolio, tripling the number of models in less than a year. The new series introduces flat-screen models to LG’s OLED line up, which also includes the EG9600 and EG9700 series of Curved OLED 4K TVs and its EC9300 Full HD Curved OLED TV model. LG now offers OLED TVs in 55-, 65-, and 77-inch class sizes, both curved and flat configurations, and 1080p and 4K resolutions.

OLED is a revolutionary technology that brings the highest levels of picture quality as well as perfect blacks and an incredible color palette that allows viewing from wide viewing angles unlike any LCD/LED TV. Blacks rendered by LG’s OLED TV are up to 200 times deeper than those of an LCD panel, creating an infinite contrast ratio and bringing colors to life like never before possible.

In addition to its flat configuration, another notable distinction of the EF9500 series is that it is the world’s first HDR-capable OLED TV, allowing consumers to display HDR content from both streaming content partners and external source devices. LG’s EG9600 Curved OLED 4K TV series soon will receive a firmware update that enables consumers to stream HDR content from current and future streaming content providers. LG OLED technology is perfectly suited for HDR content because it delivers the perfect black that only OLED TVs can achieve. By starting from perfect black, OLED is able to produce the required light ranges at lower peak brightness, resulting in an exceptional – and more comfortable – HDR viewing experience.

LG’s OLED TV lineup features its webOS Smart TV platform designed to make finding and switching between content options – including broadcast TV, streaming services and external devices – simple and fast. LG’s updated webOS 2.0 platform for 2015 models features an enhanced user interface, reduces boot time and allows users to personalize Launch Bar menus to make it easier than ever for users to access their favorite content.

LG’s webOS Smart TV platform launches apps quickly and seamlessly so users can view their desired content faster. It features simple switching to let users quickly shift to any content they’d like, as well as simple discovery to help find new sources of entertainment from 4K partners* such as Amazon Instant Video, Netflix, and YouTube, and many more Full HD options.

LG is making OLED TV accessible to more consumers than ever before, offering models at prices comparable to many of today’s premium LCD/LED TVs. Even with new features and design enhancements, the 55EC9300 Full HD Curved OLED TV is now priced at $2,499 U.S. – more than 75 percent lower than the price of LG’s first-generation 55-inch class model, which first sold for $14,999 U.S. two years ago. Since then, LG’s OLED TV lineup has evolved into a new category of television to include multiple variations at lower price points available nationwide through big-box retailers, regional dealers and specialty and custom-installation retailers. Furthermore, the new flat EF9500 series and the curved EG9600 series will be available at the same price – $6,999 U.S. for the 65-inch model and $5,499 U.S. for the 55-inch model.

LG’s 2015 OLED 4K TVs combine the intense detail of 4K Ultra HD and the superior contrast and rich, accurate color that OLED provides, displaying the ultimate in picture quality. For impressive sound, LG’s 2015 OLED 4K TVs feature premium built-in speaker systems designed by harman/kardon to deliver a completely captivating audio and video experience. LG has also taken its state-of the art screen technology and transformed it into a work of art with its Art Slim design philosophy, making OLED a complement to any interior décor as the TVs boast an amazingly slim depth at only a few millimeters and a stylish, frameless design.

Series, models and suggested pricing for LG’s full line up of OLED TVs include:

EF9500 – OLED 4K TV
65-inch class (64.5 inches diagonal) model 65EF9500: $6,999 U.S.
55-inch class (54.6 inches diagonal) model 55EF9500: $5,499 U.S.

EG9600 – OLED 4K TV
65-inch class (64.5 inches diagonal) model 65EG9600: $6,999 U.S.
55-inch class (54.6 inches diagonal) model 55EG9600: $5,499 U.S.

EG9700 – OLED 4K TV
77-inch class (76.7 inches diagonal) model 77EG9700: $24,999 U.S.

EC9300 Series – Full HD OLED
55-inch class (54.6 inches diagonal) model 55EC9300: $2,499 U.S.

For more information regarding LG’s 2015 OLED TV lineup please visit: http://www.lg.com